Privacy Policy

Last updated: June 7, 2026

This Privacy Policy describes how PUDDL. (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website, https://puddle.store (the “Site”).

PUDDL. is operated by NUOVERA LTD, 4 RAVEN ROAD, UNIT 1C3-880, LONDON, UNITED KINGDOM, E18 1HB.

By using our Site, placing an order, or contacting us, you agree to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

Personal and contact information:
- Name
- Email address
- Phone number
- Billing address
- Shipping address

Order and payment information:
- Products purchased
- Order history
- Payment status
- Refund or return history
- Partial payment information processed through secure payment providers

We do not directly store your full credit card number. Payments are processed securely by third-party payment processors and Shopify.

Device and usage information:
- IP address
- Browser type
- Device type
- Pages viewed
- Time spent on the Site
- Referring website
- Shopping cart activity
- Advertising and analytics identifiers

Customer service information:
- Messages you send to us
- Product questions
- Return or refund requests
- Reviews, feedback, or survey responses

2. How We Use Your Information

We use your personal information to:

- Process and fulfill your orders
- Send order confirmations, shipping updates, and delivery information
- Provide customer support
- Manage returns, refunds, and exchanges
- Improve our products, website, and customer experience
- Detect and prevent fraud, abuse, or security issues
- Comply with legal, tax, accounting, and regulatory obligations
- Send marketing emails or SMS messages, where permitted by law or with your consent
- Show relevant advertisements and measure advertising performance

3. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, understand website performance, and support advertising.

These technologies may be used by Shopify, analytics providers, advertising platforms, email marketing providers, and other service providers.

You can manage cookies through your browser settings. Some parts of the Site may not function properly if cookies are disabled.

4. How We Share Your Information

We may share your personal information with trusted third parties where necessary to operate our business, including:

- Shopify, which hosts and powers our online store
- Payment processors
- Shipping, fulfillment, and delivery providers
- Email and SMS marketing providers
- Analytics providers
- Advertising platforms such as Meta, Google, TikTok, or similar platforms
- Customer support tools
- Fraud prevention and security providers
- Legal, tax, accounting, or compliance advisors when required

We do not sell your personal information for money. However, certain data sharing for advertising, analytics, or targeted advertising may be considered “sharing” or “selling” under some US state privacy laws.

5. Behavioral Advertising

We may use your information to show you relevant ads on third-party platforms and to measure the effectiveness of our marketing campaigns.

This may include sharing limited information, such as device information, browsing behavior, purchase activity, or email-based advertising identifiers, with advertising partners.

You can opt out of certain targeted advertising through our “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” page, where available.

6. Email and SMS Marketing

If you sign up for our email or SMS marketing, we may send you promotional messages, product updates, special offers, or cart reminders.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or following the opt-out instructions in our SMS messages.

7. Data Retention

We keep your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer service, legal compliance, tax records, fraud prevention, and business records.

8. Your Privacy Rights

Depending on where you live, you may have the right to:

- Request access to the personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Opt out of targeted advertising, sale, or sharing of personal information
- Limit the use of sensitive personal information, where applicable
- Appeal a privacy request decision, where applicable
- Not be discriminated against for exercising your privacy rights

To submit a privacy request, contact us at support@puddle.store.

We may need to verify your identity before completing your request.

9. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

These rights may include the right to know what personal information we collect, use, disclose, sell, or share; the right to delete personal information; the right to correct inaccurate information; the right to opt out of sale or sharing; and the right not to be discriminated against for exercising your rights.

To exercise these rights, contact us at support@puddle.store or use our “Your Privacy Choices” page.

10. Children’s Privacy

Our Site is not intended for children under 13 years old. We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us at support@puddle.store.

11. International Customers

PUDDL. is operated by NUOVERA LTD in the United Kingdom and sells to customers in the United States.

If you access our Site from outside the United States or the United Kingdom, your information may be processed and stored in countries where our service providers operate.

By using our Site, you understand that your information may be transferred to and processed outside your country of residence.

12. Security

We use reasonable technical and organizational measures to protect your personal information. However, no online system is completely secure, and we cannot guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.

14. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact us at:

NUOVERA LTD
4 RAVEN ROAD, UNIT 1C3-880
LONDON, UNITED KINGDOM
E18 1HB

Email: support@puddle.store
Website: https://puddle.store